London 28th June 2017: Today, Dream Reality Interactive (dRi) announces the first round of financial investment since founding in late 2016. The two investors come from the strategically important sectors of marketing, Mother, and technology, Phil Harrison.
dRi co-founder and CEO Dave Ranyard commented: “We are really excited by the space where AR, VR and AI meet and can see amazing opportunities for new levels of immersion and human interaction. Having backing from two successful and insightful investors enables us to accelerate our ambitions and is a huge validation of the talented team we have put together.”
dRi is currently working on several innovative projects including the recently announced ‘Hold the World’ a Factory 42 production for Sky, featuring Sir David Attenborough as a VR hologram.
Michael Wall Global CEO of Mother added: “The team that Dave has assembled at dRi represent a brilliant and fundamental part of the future shape of marketing - with the skills to harness emerging technologies and supercharge the potential of brand storytelling. Our recent experience with Stella has only reinforced our view of the importance it will present in the future.”
Phil Harrison, said: “I invested in dRi because the team is fantastic and the AR/VR sector is one of the most exciting frontiers in technology today.”
About Dream Reality Interactive
Founded by Dave Ranyard, Dream Reality Interactive is an independent developer focused on creating games and experiences across all virtual reality platforms. As the former Studio Head of Sony London Studio he led development of several innovative VR and AR titles. http://www.dreamrealityinteractive.com @dRi_HQ
Mother is one of the world’s most respected, independent creative companies, and sits at the heart of advertising, experiential, digital, design, and product development. We started around one table with three people, all of whom shared the washing up. Twenty years on, Mother has offices in London, New York and Buenos Aires and works with iconic brands such as Diageo, Stella Artois, IKEA, Unilever and MoneySupermarket.com. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Mother ultimately exists to attract the most creative minds in the world - this includes our clients. We are currently Campaign’s ‘Agency of the Decade’ and previous winner of ‘Campaign of the Year’ for 2 years in a row. It has been an early investor in a number of innovative communications companies from Naked and Poke through to Saturday Group and The Romans.
About Phil Harrison
Co-founder of PlayStation, President of Worldwide Studios. Subsequently President of Atari, Co-founder of London Venture Partners then Corporate Vice President Microsoft. Early-stage investor, advisor and board member to companies including Supercell and Gaikai. Governor and board member of the National Film and Television School.